Michelle Marshall
Articles by Michelle Marshall
Nova, Volume 5: AI-Commerce, Ad-tech Turbulence & The Holiday Push
Industry news for Nov 28–Dec 5, 2025. When platforms accelerate, you don't react. You rewire. Automation surges, ad-tech shakeups, AI-driven consumer behaviors.
Holiday Shopping Has Changed. Has Your Strategy?
U.S. Black Friday online sales hit $10.8 billion — a 10.2% YoY increase. Mobile dominates. BNPL is reshaping purchase psychology. Has your strategy kept up?
Nova, Volume 4: When Platforms Move Faster Than Strategy
Marketing's velocity doesn't just increase; it compounds. This week saw seismic shifts across ad-tech, analytics frameworks, organic channels, and creative…
Nova, Volume 3: Data Disruptions, Creative Velocity & The Era of Platform Consolidation
Intrepid's Weekly Report — Industry News (November 1–7, 2025). Marketing doesn't evolve linearly; it compounds. This week, the world's largest ad and analytics
The Great CTR Decline: Why Google AI Overviews Are Stealing Your Traffic (and What to Do About It)
Search isn't just evolving; it's consolidating. Google's AI Overviews are answering more queries directly on the SERP, and the ripple effects are real…
Nova, Volume 2: The Rise of Self-Driving Campaigns, AI Creative, Data Blackouts & The New Age of Control
Intrepid's weekly industry report covering AI-driven paid media, analytics disruptions, SEO shifts, organic social updates, and performance creative.
Nova, Volume 1: AI, Attribution, & The Next Wave of Ad Automation
Intrepid's first weekly industry report covers Google Ads API v22, expanded attribution, EU political ad rules, Looker Studio updates, GA4 consent…
Haunting the Competition: How to Build a Scary-Good, Full-Funnel Holiday Campaign (That Actually Converts)
A survival guide for holiday marketing — from awareness to loyalty. Every stage of the funnel mapped out with tactics that convert without burning budget.
How AI is Reshaping Attribution and What Smart Agencies Are Doing Differently
AI attribution is replacing guesswork with precision. Learn how machine learning models are transforming how agencies allocate spend, optimize creative, and…
Intrepid Digital's Outlook on AI: Shaping the Digital Marketing Landscape
Intrepid's strategic position on AI and how we're integrating automation, precision, and personalization to revolutionize the digital marketing landscape today.
The Resurgence of Contextual Advertising
Privacy regulations and the death of third-party cookies are reshaping digital advertising. Contextual advertising is making a powerful comeback — and it's…