Fill every territory.
Then fill every location.
Franchise marketing runs two funnels at once. One recruits the operators who will open and grow your locations. The other sends customers to every one of them. We build both, and run them on the same data.
Franchise marketing is two funnels
and hundreds of local markets.
Candidates and customers get different brands
Franchise development and consumer marketing often sit with different teams and different agencies. The story told to a prospective operator drifts from the one told to a customer, and neither team sees the other's data.
National campaigns do not win local searches
A customer searching near a location sees that location's profile, reviews and page, not your national creative. Every location competes in its own radius, and the brand can only help so much without local work behind it.
Control and speed pull in opposite directions
Franchisees want to move fast and franchisors have to protect the brand. Without approved templates and clear guardrails, you get off-brand local ads from some locations and no local marketing at all from others.
Nobody can see the whole system
Listings, ad accounts, call logs, review sites and CRMs each hold a piece of the picture. Corporate cannot see which locations lag and why, and franchisees cannot see what their marketing dollars are doing.
Recruit operators
who will open
and grow.
Franchise development is a long, high-consideration sale to someone making a major financial decision. We build the demand, content and follow-up that move qualified candidates from first search to signed agreement, and we measure it against qualified candidates and signed agreements, not raw leads.
Franchise development lead generation
Paid search, paid social and programmatic aimed at prospective franchisees, shaped by your target operator profile and the territories that are actually open. Budgets follow cost per qualified candidate, not cost per lead.
Franchise opportunity site and SEO
Opportunity pages that answer what candidates research before they inquire: investment, training, support, territory availability and what a day as an owner looks like. Built to be found by people searching for a franchise to buy, and to give them a reason to raise a hand.
Investor-facing content and email nurture
Content and email sequences matched to the candidate journey: inquiry, intro call, discovery day, disclosure review and decision. Franchisee stories and follow-up that keep your development team talking to the right people. Financial performance claims and other disclosure-sensitive language stay with your counsel and your FDD.
Candidate funnel measurement
Tracking from first touch through inquiry, discovery day and signed agreement, tied to your CRM, so you can see which channels and messages produce operators who close and which only produce volume.
National reach.
Local relevance at every address.
Brand and national marketing
National campaigns and creative systems built to feed local, with assets, offers and messaging every location can adopt. The brand story stays consistent while each market gets something it can use.
Google Business Profiles and listings at scale
Standardized profile management, accurate hours, categories and attributes, and listings and citations kept in sync across every location. We have worked with local platforms including Yext, RioSEO and SOCi, and we set up new locations from templates so openings launch ready.
Location pages and local schema
A location page framework with unique local content, consistent structure and local business schema, so each location earns visibility in its own market without duplicate pages or a location left behind. Titles and templates are tested across location sets, not guessed.
Local paid media and co-op funds
Local search, maps and social funded by brand and franchisee budgets. We design the account structure, budget governance and brand-compliant ad templates so co-op dollars work together instead of competing with each other, and every contribution is reported transparently.
Reputation and reviews at scale
Review generation, monitoring and response workflows across every location, with templates and escalation rules franchisees can follow. Ratings influence local rankings and are often the first thing a customer reads, so we run them as a system.
Local social
Social programs that let locations show up in their communities without going off brand: shared content calendars, approved templates for local posts and offers, and paid social that targets the area around each location.
Brand control, speed to lead
and numbers everyone trusts.
CRM, lead routing and speed to lead
Leads and calls routed to the right location in minutes, with call tracking, form-to-CRM handoff and follow-up rules, so a customer who raises a hand is not waiting while the system works out who owns them.
Location-level measurement
GA4, call tracking and CRM data structured so results can be attributed to each location, campaign and channel. One consistent tracking setup across every location instead of hundreds of different ones.
Roll-up reporting for franchisor and franchisee
Dashboards built from the same data that show the whole system to corporate and each location's own results to its owner. Franchisors see where to invest and who needs help. Franchisees see what their marketing dollars produced.
Alignment, brand compliance and enablement
Toolkits, approved templates and portals that make the compliant choice the easy one, with clear rules for who controls what at corporate and at the location. Onboarding and training that get new franchisees marketing quickly.
A system first.
Then every location.
Audit
We map your funnels, location footprint, listings, ad accounts, tracking and data flows, and how brand and local budgets are spent today.
Build
We set the standards: templates, a location page framework, profile and listing structure, tracking, routing rules and reporting.
Roll out
We launch in waves, starting with pilot locations, and give franchisees the toolkits and training to use what we build.
Measure and govern
We report by location and for the whole system, review results with corporate and franchisees, and keep improving the playbook.
Multi-location marketing
in practice.
Ahead of the World Cup, Intrepid refreshed content across the site and every location page asset, so fans asking AI assistants where to watch nearby saw BWW’s locations in the answer. The brand ranked first in brand visibility across its competitor set.
Franchise SEO and local SEO services
How we standardize profiles, listings and reviews across locations.
Yext + Yelp: What Syncs, What Doesn’t, and Who Controls What
A guide for corporate and franchise teams coordinating listing updates.
How to Test Page Titles and Meta Descriptions for SEO
A worked example using the location pages of a national franchise.
Maximize Your Local Service Ad Performance
Tactics for local lead generation on Google.
The numbers shaping
franchise marketing right now.
Ready to grow
the whole system?
Whether you are recruiting your next hundred operators or lifting results at the locations you already have, we can help. Tell us where the system is stuck and we will tell you where we would start.
Work With Us