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Travel & Hospitality

Win the search.
Win the booking.

Travel is researched everywhere and booked on intent. We build full-funnel marketing for hotels, resorts, and destination brands that turns research-mode browsers into confirmed bookings, and keeps your direct channel winning against the OTAs.

The Problem

Travel marketing
changed overnight.
We changed with it.

PROBLEM 01

OTAs Own the Booking Even When You Win the Click

Travelers compare your site against Expedia and Booking.com in the same session. Without a direct-booking strategy and rate parity story, you're paying to send demand straight to a 15-20% commission.

PROBLEM 02

Your Campaigns Chase Seasonality Instead of Planning for It

Travel demand is brutally cyclical. Media plans built for steady-state spend waste budget in shoulder season and leave money on the table at peak, when cost-per-booking swings the most.

PROBLEM 03

Attribution Breaks Down Across a Long, Multi-Device Path to Purchase

A booking that converts today may have started with a search three months and four devices ago. Last-click attribution tells you almost nothing about what actually drove the stay.

PROBLEM 04

AI Trip Planners Are Now the First Stop, and You're Not in the Answer

ChatGPT, Gemini, and Google AI Overviews are increasingly where itineraries get built. If your destination, property, or package isn't structured to be cited, you're invisible before the traveler ever opens a map.

How Intrepid Solves It

Marketing built for
how trips actually
get booked.

We've run media and content for resorts, hospitality groups, and destination brands at scale. We know the booking window, the OTA fight, and the seasonality swings, and we build programs around them instead of in spite of them.

01

Full-Funnel Media Strategy

Paid search, paid social, and programmatic mapped to the booking window, with budget that flexes to seasonality instead of fighting it.

02

Destination SEO & Content

Content built to rank for trip-planning searches and get cited by AI trip planners, from destination guides to property-level landing pages.

03

Direct-Booking CRO

Booking-flow testing and rate-parity messaging that closes the gap between your site and the OTAs, so you keep more of the margin.

04

CRM & Lifecycle for Repeat Stays

Email and lifecycle programs that turn a single booking into a returning guest, and a returning guest into a referral.

Proof, Not Promises

Travel brands that turned
search into stays.

Industry Landscape

The booking window most
travel brands are fighting blind.

1700%
Average organic revenue growth for Intrepid travel clients who commit to a full-funnel content and media strategy, not just rankings.
40+
Touchpoints is a realistic number for a researched trip, across devices and sessions. Last-click attribution misses almost all of them.
15-20%
Average OTA commission on a booking you could have kept direct, with the right rate-parity messaging and booking-flow CRO.
3-6mo
Typical planning-to-booking window for a leisure trip. Media and content built around that window outperforms always-on spend.

Ready?

The brands building for AI trip planners and direct bookings today will own the next decade of travel search. Let's talk before your next season.

Work With Us