AWS is the main provider of cloud-computing services in the world. Content created by our team is responsible for more than ⅓ of all organic traffic to the AWS site.
AWS created most of the categories it competes in, but hadn't adjusted its strategy from branded terms to industry ones. The team needed a solution that circumvented internal bottlenecks while providing content fast.
We supported the creation of a technical work pipeline, mapped out new non-branded content categories, and created a system to produce human-generated high-quality technical content that would outperform competitors.
Beginning with discovering concepts and core questions that the AWS audience is searching for, we've created 2,000+ word guides on heavy tech concepts, which acted as mini-learning modules and helpful resources.
We build technical content programs that scale across markets and languages. Let's talk.
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