Clio is the world's popular legal practice management software. They enlisted Intrepid's CRO department to assist with improving the CTR of their social media advertising for lead generation on Facebook.
Clio wanted to increase click through rate of their Facebook advertising campaigns, which had underperformed and were in need of a fresh creative approach that resonated more strongly with their audience.
Improve Clio's ad creative performance by taking chances with daring creative concepts that use emotional appeal to convey powerful benefits and break through the clutter of the audience's Facebook newsfeed.
We hypothesized that humanizing the Clio brand and empathizing with prospects via creative concepts with high "stopping power" would boost engagement.
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