Flyhomes is a real estate company that has simplified home buying and home selling through an all-inclusive service that integrates local experts and specialized agents. They offer unique services for homeowners like Flyhomes Cash Offer and Buy Before You Sell.
Flyhomes faced creative fatigue due to long-term use of the same generic imagery in their Facebook & Instagram ads, leading to diminished resonance with their audience. Although they were using localized ad copy, it failed to deeply engage their target market, and lead volume and cost per lead were higher than the cost per conversion in Google Ads.
The creative department decided to revamp their ad creative in hopes of reducing their cost-per-marketing-qualified-lead (CPMQL) and cost-per-activated-lead (CPA).
With a focus on reducing the CPMQL and CPA, our strategy aimed to increase leads, MQLs, and activations. By combining Flyhomes' local ad copy with new unique, localized visual content, we hoped to see a boost in CTR and conversions.
We categorized dozens of new ad imagery created by Flyhomes into key themes, which reflected different geographical areas a buyer would want to live in, such as city skylines, suburban landscapes, and waterfront views.
After testing a few new images and themes, we noted which ads performed the best and then added new creative to test against the top performers, conducting monthly analysis at the market level to determine which ad type, messaging, and creative themes performed the best.
We build creative refresh strategies that beat ad fatigue. Let's talk.
Work With Us