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Content

GOOD AMERICAN

In the competitive fashion retail space, women's clothing brand GOOD AMERICAN sought to drive site traffic as it launched new product lines ahead of the busy holiday season. Intrepid's content team collaborated with the SEO team to optimize key category pages, earning a significant YoY improvement in average SERP position, click-through rate, and citations in AI overviews.

0%
Non-Brand Clicks YoY
Increase in non-brand clicks year over year.
↑0
Avg SERP Position
Improvement in average SERP position.
0
Links Built
Links built in Q1 2025.
The Challenge

Launching new lines while the clock ran down to holiday.

In a fast-moving industry like fashion, the competition is as fierce as crystal-studded jeans. As GOOD AMERICAN focused on launching new product lines, Intrepid Digital supported the website with editorial content on category pages, capturing some of the most highly searched keywords in fashion retail.

Our Strategy

Content and SEO working in lockstep ahead of the holiday rush.

01Technical Foundation
Key technical enhancements and duplicate content removal

Following key technical enhancements and the removal of duplicate content, the SEO and content teams conducted a content gap analysis ahead of retail's high-stakes holiday shopping season.

02Content Strategy
Optimized FAQs across key collections pages

Intrepid executed a content strategy to improve SERP rankings for highly searchable keywords, targeting informational searches with optimized FAQ sections on key collections pages such as High Waisted, Mid Rise, Skinny, and other popular jeans styles.

The Results

861% more non-brand clicks year over year.

Non-brand rankings surged, with 851% more keywords in the top 10 and 425% more page-two rankings compared to the previous year.
This resulted in an average SERP position improvement of 20, and GOOD AMERICAN captured 1,119 more highly searchable keywords.
These strong improvements led to a 74% rise in impressions and a 215% rise in clicks year over year.
Because AI Answer Engines field largely non-brand queries, this strategy also earned the brand thousands of referral visits from AI tools like ChatGPT, Perplexity, and Gemini through Q4 2024 – Q2 2025.
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