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Content

Hawx Pest Control

Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid's on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.

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Content Pieces
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Backlinks Built
Total backlinks built via manual outreach.
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Non-Branded Traffic
Increase in non-branded traffic.
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Total SEO Traffic
Increase in total SEO traffic.
The Challenge

Losing SERPs to larger, entrenched competitors.

Hawx had a lackluster online presence, failing to rank for top keywords and missing out on targeted, high-quality content. A few large-scale competitors were continually winning out on SERPs.

Our Strategy

Keyword research, technical fixes, and expert-vetted content.

01Keyword & Technical Research
Untapped high-value keywords and on-page fixes

Intrepid's SEO teams conducted thorough keyword research to identify high-value keywords that were as yet untapped. At the same time, a technical SEO audit uncovered opportunities for on-page SEO fixes, Core Web Vitals improvements, and opportunities for schema markup, backlinks, internal linking, and GBP posts.

02Content Strategy
Content across the funnel, vetted by pest experts

A content audit revealed a broad opportunity to capitalize on top relevant keywords that people use when facing a pest infestation. We approached this with technical SEO fixes and copywriting of top-of-funnel content, mid-funnel content, and a slew of FAQs vetted by pest experts.

The Results

Outstanding growth in visibility for non-brand keywords.

Year over year, the number of keywords ranking in the Top 3 increased by over 7900%.
Position 1 rankings grew by over 6300%, alongside a 1900% lift in non-branded clicks.
Steady growth in total impressions and clicks over a 6 month period.
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We build SEO and content strategies that outrank entrenched competitors. Let's talk.

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