Hiro Systems, a web3 company specializing in developer tools for Bitcoin applications, partnered with Intrepid Digital to enhance brand awareness and generate leads through a new performance marketing program spanning Google, LinkedIn, and Twitter Ads.
Hiro Systems partnered with Intrepid Digital to enhance brand awareness and generate leads. The primary aim was to establish a performance marketing program through paid search and paid social media channels, leveraging Google, LinkedIn, and Twitter Ads to drive engagement through all phases of the funnel.
Since paid advertising was a new initiative for Hiro, our strategy was to start with Google Ads, encompassing both search and display campaigns, increasing visibility with branded search and YouTube video campaigns while using search and display ads to drive users to free but gated ebook content.
With the help of Hiro's creative team, we tested multiple creatives for display ads to identify the highest-performing ebooks, then fine-tuned our strategies to achieve the lowest Cost Per Acquisition possible through continuous monitoring and A/B testing.
With a refined understanding of Hiro's audience and content preferences, we expanded our reach by exploring LinkedIn document ads, selecting the best-performing ebooks and tailoring them to different audience segments to test engagement, lead volume, and CPA.
Another source of growth for Hiro was exploring Twitter ads, using the best-performing ebooks and targeting lookalike handles in our niche, increasing leads while lowering overall CPA.
"Intrepid were fantastic partners for us at Hiro. They orchestrated our paid media strategy and relentlessly optimized their efforts around data. Their results were impressive, especially they were working in an industry new to them. The team was lovely to work with, and I hope I have the opportunity to do so again."
— Max · Hiro
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