Relying on branded search is a major growth bottleneck, even for industry leaders. When cybersecurity platform Huntress engaged Intrepid Digital, 97% of their organic traffic came from branded searches. With a new multi-step SEO content strategy, we successfully shifted the organic traffic mix to 26% branded/74% non-branded and boosted clicks.
Despite skilled internal experts and high-quality blogs, Huntress's organic presence was heavily brand-dependent, and their content ecosystem was not structured to support scalable growth. Their information architecture had evolved without a clear strategic framework, resulting in duplicate and overlapping intent pages, gaps across the buyer's journey, and limited visibility for non-branded queries.
Our goal was to change the brand/non-brand organic traffic mix to at least 50%/50% within 2 years.
Researched and delivered recommendations for 1,500+ new pages, expanding Huntress's topical and keyword footprint.
Secured 100+ links and 100+ high-quality placements through journalistic outreach to strengthen authority signals.
Supported page template and infrastructure development to ensure new pages were optimized from day one, plus optimization recommendations for 70 bottom-of-funnel pages targeting keywords tied to conversions.
Ran weekly technical SEO health audits and delivered ongoing recommendations to maintain site health at scale.
We build content ecosystems that break free of branded-search dependency. Let's talk.
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