Sandals Resorts is the premier singles all inclusive destination resort in the Caribbean. After maximizing organic reach for the middle and bottom of their conversion funnel, FTF identified the need for a solution to target visitors earlier in the purchase journey.
FTF analyzed and vetted a dozen potential content management solutions, and ended up recommending Ghost, because it’s lightweight, well documented, and well maintained.
When the Sandals engineering team was too bogged down working on the next version of the product website, FTF jumped in and assumed full control of the blog design, development, and launch project.
