Content

SKIMS

SKIMS is one of the fastest-growing brands in women's underwear, shapewear and clothing. They tasked Intrepid with growing SEO traffic to their primary collections to boost revenue from a low-cost channel.

Increase in Revenue

Increase in revenue from organic search.

Position 1 — Shapewear

Ranking for "shapewear", up from position 5.

Position 2 — Underwear

Ranking for "underwear", up from position 13.

Position 3 — Bras

Ranking for "bras", up from position 12.

The Challenge

The goods, but not the stable content to support them.

With fast-moving product launches and an ever-changing product line, SKIMS had the goods but not the stable content to support it.

Our Strategy

SEO-driven content, built hand-in-hand with the SKIMS team.

01Content Strategy

Supporting every product and line launch

Intrepid worked hand-in-hand with the SKIMS team to support new product and line launches through careful SEO research and strategic content creation. Together, we developed a content strategy that included SEO-friendly FAQs, enhanced category pages, and targeted blog content that celebrated the SKIMS products while providing info that users were actually searching for.

02Technical SEO

Proactively monitoring and enhancing visibility

For SEO, Intrepid proactively monitored and enhanced site performance and organic visibility through strategic cannibalization analysis, technical audits, advanced schema implementations, and improvements to titles, canonicals, and local SEO — each step helping to boost the site's authority and search rankings.

The Results

25% lift in non-branded organic traffic.

Our SEO and content efforts resulted in a 25% lift in non-branded organic traffic.

SKIMS also saw a 33% increase in the number of non-brand keywords ranking in the top 3 positions.

Work With Us

Ready to turn content into organic growth?

We build SEO-driven content strategies that reach the customers already searching for you. Let's talk.