CRO

The Nile

The Nile, Australia's primary competitor to Amazon, asked Intrepid for CRO/UX help with their funnel. We optimized and redesigned landing pages, product pages, cart, and checkout page, streamlining the UX and emphasizing conversion mechanisms to drive an 11% lift in CVR, a 54% lift in revenue, and more.

Revenue

Increase in revenue.

Conversion Rate

Increase in conversion rate.

Average Order Value

Increase in average order value.

The Challenge

Beautiful design, missed conversion opportunities.

The Nile's website was beautifully designed, but lacked implementation of many best practices and had many opportunities for UX streamlining and conversion-focused tactics.

Our Strategy

Streamlined UX built on conversion-focused best practices.

01Funnel Optimization

Consolidating content, emphasizing conversion mechanisms

Intrepid's CRO department utilized content and UX design best practices and original strategies to optimize the conversion funnel, including consolidation of content, emphasis of conversion mechanisms, and general architectural optimizations to surface the most compelling elements.

02Full-Funnel Redesign

Landing, product, cart, and checkout pages

We optimized and redesigned landing pages, product pages, cart, and checkout page, streamlining the UX and emphasizing conversion mechanisms across desktop and mobile.

The Results

54% lift in revenue, 11% lift in conversion rate.

A 54% increase in revenue and a 26% increase in average order value.

An 11% increase in conversion rate and a 4% improvement in bounce rate.

A 22% increase in transaction value and a 10% increase in sessions.

Delivered through streamlined UX, best practices, and compelling content & design across the optimized conversion funnel.

Work With Us

Ready to see what we can do for your brand?

We build full-funnel CRO strategies that turn design into revenue. Let's talk.