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SEO

TileBar

TileBar partnered with Intrepid to boost organic traffic and revenue using a combination of SEO & content strategies. Intrepid's on-page SEO fixes, improvements in page speed issues, and new content additions led to a lift in non-branded clicks and a significant increase in position 1 rankings.

0%
Non-Brand Clicks
Increase in non-brand clicks.
0%
Non-Brand Traffic
Increase in non-brand traffic.
0%
Position 1 Rankings
Increase in non-brand position 1 rankings.
The Challenge

Recovering visibility after a Core Update hit.

TileBar is an online tile & flooring retailer with a vast range of home improvement products. They tasked Intrepid with improving SEO visibility after lackluster performance following Google's March 2023 Core Update.

Our Strategy

SEO hygiene, page speed, and content working together.

01SEO Hygiene
Blocking low-quality and duplicate URLs

We initially focused on solving SEO hygiene issues like indexable low-quality URLs and thin & duplicate content. Thousands of parameter URLs like search pages and crawl traps were identified and blocked using robots.txt and noindex rules, improving crawl efficiency and helping Google focus on the URLs that mattered most.

02Page Speed
Template-level fixes to image loading

We identified page speed issues that could be tackled at the template level for category and product pages. Simple changes to the way images were being lazy or eager loaded and sized improved CLS performance.

03Content Strategy
FAQ content for near-page-one keywords

We identified category page keywords ranking between positions 5 and 20 where additional content could be created to enrich pages through the addition of useful FAQ content and category descriptions, helping reinforce the relevance of category pages for these keywords.

The Results

Non-brand traffic up ~50% YoY.

Initially, non-brand SEO was seeing around 10% YoY growth in August 2023. We've since grown non-brand traffic to around +50% YoY in Feb 2024.
Outstanding growth in visibility for non-brand keywords — non-brand top 3 rankings up +65% YoY.
Non-brand, position 1 rankings up +126% YoY.
Non-brand traffic trend over the most recent 3 months: clicks +48% YoY.
Work With Us

Ready to see what we can do for your brand?

We build SEO and content strategies that recover and grow organic visibility. Let's talk.

Work With Us