People often confuse marketplace optimization with traditional SEO or e-commerce optimization and implement piecemeal efforts on a single product or service.
A more holistic strategy is essential to build brand reputation, increase reach, and create sustainable growth in the competitive marketplace environment.
Here’s how Intrepid will help you focus your marketing for your online Marketplace.
- UX that works for all: The variation and complexity of many vendor-customer interactions means that the UX of the marketing funnel must accommodate a wider variety of preferences and needs—for whatever your visitors are looking for.
- Conveying brand values and trust: Since your vendors do not work directly for your company, we focus on establishing trust with the customer by clearly communicating your vetting process and the credentials of your vendors. Indicators such as certifications, case studies, reviews, and subject matter expertise convey a sense of standardized excellence.
- Site architecture: Marketplaces tend to have large, complex site structures to accommodate the plethora of product or service pages, making it difficult to maintain an optimal site architecture. There are endless categories/pages that could be created (supply) but we’ll help you through difficult decisions regarding which should be created (demand).
- Content quality: Maintaining UGC (user-generated content) from multiple vendors can be challenging. Our Clients often play a digital version of “whack-a-mole,” attempting to mitigate duplicative, low-quality, or thin content on their site. Intrepid can bolster your process for maintaining content quality.
- Keyword cannibalization & opportunities: Marketplaces frequently have similar pages which can compete against each other for the same keywords. We can monitor and address this common SEO problem, as well as discover new opportunities for high-value keywords.
Our Marketplace Digital Marketing Services
Performing top-notch SEO services, from technical audits to extensive keyword research.
Paid search and SEM campaign management focused on ROI.
Optimizing for conversion using insightful testing to maximize conversion and lead generation.
Content strategies that complement SEO & CRO and speak to your customers’ pain points.
Data reporting that provides a comprehensive understanding of your audience behavior and marketing tactics results.