Salesforce
From migrations to product variations, get the most out of Salesforce Commerce Cloud and mitigate potential issues by having Intrepid’s expert team in your corner.
From migrations to product variations, get the most out of Salesforce Commerce Cloud and mitigate potential issues by having Intrepid’s expert team in your corner.
The Salesforce Commerce Cloud (SFCC) is continuously being improved, but users still encounter common problems that hinder its potential.
With Intrepid’s extensive experience and knowledge of the SFCC platform, you can trust that we will pinpoint any issues and provide the appropriate fixes, ensuring your site performs optimally.
Our team has years of collective experience working with Salesforce Commerce Cloud, which empowers us to provide insights and fixes for clients based on our previous work. Our expertise ranges from managing complex migrations to implementing simple title and meta description changes in the backend.
For example:
Addressing these issues is absolutely essential for maintaining optimal site performance and search engine visibility.
Migrations are complex; SFCC adds another layer to that complexity with how they handle redirects. We’re well-versed in SFCC migrations and will help you work within SFCC’s redirect template to ensure that your pages redirect correctly. (And of course, we also assist with all the other typical migration issues that may pop up.)
SFCC’s product variations can add a lot of duplicate content and unnecessary crawling if they aren’t handled correctly. Sometimes backend Demandware.store product variation URLs will also surface and take up the crawl budget. We help make sure the right primary URLs are linked on the site and canonicals are put in place, along with putting in any other necessary crawl blocks to ensure Google is finding the links that matter.
SFCC creates a lot of crawlable links, and while they do automatically block some URLs through robots.txt, there are a lot more URLs that need to be properly managed. Demandware.store URLs, faceted navigation, and reviews all add to a lot of crawling you may not actually want. Our team helps you manage how Google crawls your site, ensuring only the most relevant pages are being crawled.
SFCC allows you to easily manage your products across multiple languages and countries within the backend. We ensure all of your tagging is correct and in place so that Google shows the right language and country URLs to the right users.
Google’s Preferred Sources feature lets signed-in users choose the websites they want to see more often in Search, AI Overviews, and AI Mode. While it’s not a ranking factor, it offers ecommerce brands a new way to turn customer trust into a direct preference signal. This guide explains how Preferred Sources works, why it matters, and how brands can begin testing it across their owned channels.
SEO content programs rarely fail suddenly. They usually lose momentum through inefficient processes, unclear goals, and inconsistency. Heed these 10 warning signs that your content program may be headed for trouble, and learn practical strategies to set up sustainable systems, design scalable workflows, improve collaboration, and write content that delivers long-term SEO growth.
If your agency never asked you what success looks like before the campaign went live, you don’t have a partner measuring performance; you have a vendor narrating activity. The work that decides whether a campaign succeeds and translates to real business outcomes has to happen between humans. Here’s what that looks like in practice.
“There are plenty of digital agencies to choose from. Few are credible subject matter experts like Intrepid, who take the time to not just understand their clients, but also to partner with them in establishing goals, and working to accomplish those goals.”
David Ehrenberg, Pair of Thieves
