Agentic Commerce shifts the role of AI tools from top-of-funnel influencing to mid/bottom-funnel decision ownership. Tools like ChatGPT and Gemini can now autonomously research, compare, justify, and enable purchases right within the AI-mediated experience.
This creates an invisible digital shelf, where algorithms, not humans, go shopping. The play here hinges on rigorous product data optimization and consistency across your products’ digital shelf.
Our service focuses on giving you a consistent structure across product feeds, Merchant Center, offer logic, structured data alignment, and catalog governance—all of which are closely aligned with SEO and can be considered a decision-focused layer on top of GEO/AEO.
This multi-prong approach ensures that all product information that you can control remains consistent and machine-readable, gaining you early visibility in an emerging conversion channel.
Our Approach to Agentic Commerce
Digital Shelf Optimization
Just like you’d tidy up your shelves in the store, DSO is about maintaining consistent, well-optimized product data across all digital touchpoints, including the website front end, code/schema markup, marketplaces, and product feeds. DSO gives AI engines one clear, reliable catalog.
Merchant Center Feed Optimization & ChatGPT Product Feed Review
We review the product feeds used for both Merchant Center and ChatGPT, focusing on consistency and qualitative analysis. Product data should provide clarity, structure, and completeness for LLM-driven product understanding.
Product Identity & Consistency
When product details like names, colors, or descriptions conflict, it undermines the discoverability and conversion potential of your product, and ultimately, the credibility of your brand.
PDPs and Schema Analysis for AI Decision-Making
We review PDPs from an LLM perspective, not just the customer’s. We help you define how product information should be managed, updated, and validated as things like offerings, pricing, availability, or variants change.