LSAs (Local Services Ads) are a type of online ad specifically designed for local service providers such as legal services, pet services, home repair technicians, and potential customers seeking their services.
These ads appear at the top of search engine results pages (SERPs) and in Google Maps, showcasing local businesses that offer relevant services to users based on their location and what services the user is searching for. They’re a cost-effective way to generate leads and increase business visibility within targeted geographic areas.
Unlike traditional pay-per-click (PPC) ads, LSA’s operate on a pay-per-lead model, where businesses are charged when users contact them directly through the ad, rather than an ad click.
Our Approach to Local Service Ads
Which businesses should use LSAs?
Since they are better suited for reaching local customers, they are best for local service providers such as electricians, locksmiths, home techs (flooring, HVAC, plumbers), and even local doctors or lawyers.
Eyes on your business
LSAs enhance the visibility of local businesses by prominently displaying your contact information, reviews, and service offerings—streamlining the process for customers to connect with your business. And best of all, impressions on this business listing are 100% free.
Building Trust with Google Badges
Google Guarantee or Google Screened badges within your LSAs not only fosters trust but ensures you’re investing in leads more aligned with your offerings.
Help with the Verification Process
Google verifies the credentials of businesses before displaying LSAs (for the benefit of users). We can help you with the background check process, which can be quite extensive. By gathering all of the information up front, we can streamline the process and ensure you have quality tracking in place.
Budget and Lead Management
We can manage your bids and review your calls to ensure we are using spend efficiently to meet your business goals and attracting high-quality leads.