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Josh Silverbauer

Josh Silverbauer

Head of Analytics & CRO

Josh is a digital media industry veteran with a passion for marketing technology. As head of our data & analytics practice, Josh brings over a decade of experience in analytics instrumentation strategy and implementation, conversion optimization and data architecture.

Articles by Josh Silverbauer

6 articles

Unlock the Power of Your Data with Our Exclusive Microsoft Clarity GTM Template

Download Intrepid's free Microsoft Clarity GTM Custom Tag Template—track user interactions, e-commerce events, form submissions, and more without wrestling…

Practical Applications of AI for Marketing Executives: An Exclusive LinkedIn Webinar Series

Intrepid's exclusive seven-part LinkedIn webinar series for marketing executives. Learn to leverage AI to uncover hidden insights, save time through…

Unlocking Paid Media Insights with Microsoft Clarity

Microsoft Clarity is a game-changer for paid media analysis. From landing page comparisons and UTM tracking to smart events and conversion maps — here's how…

The (Rick) Role of Customer Experience in Ecommerce Success

Never gonna give you up on CX. Josh Silverbauer breaks down how Rick Astley's famous chorus maps to the six pillars of ecommerce customer experience.

GA4 — 2023's Top 5 Improvements & Top 5 Duds

Since January, Google has rolled out 44 GA4 updates. Here's a rundown of the Top 5 improvements and Top 5 duds from the 2023 Google Analytics 'What's New' list.

Real-Time Campaign Tracking: Overcoming GA4's Traffic Challenges

GA4's data lag is killing your ability to make real-time campaign decisions. Here's how to use BigQuery and Looker Studio to see exactly what's happening…