Nick Eubanks

14 Common Technical SEO Mistakes, and How to Fix Them

We've run over 100 technical audits. Here are the most common technical SEO mistakes we encounter and which have the largest impact on organic traffic when…

Link Building Still Works

Contrary to what seems to be popular belief: links still move the needle. Here's what the data shows — including a deep look at how manufactured links work…

How to Convince Your Executives The Value of SEO

Your C-Suite wants ROI evidence before investing in SEO. Here's exactly how to pitch the CEO, CMO, and CFO — and get the budget you need to execute.

SEO Case Study: 313% More Organic Traffic with REAL Examples

A deep-dive SEO case study across 3 websites in 3 niches—ecommerce, B2B lead generation, and hospitality—showing how we achieved an average of 313% more…

How to Test Page Titles and Meta Descriptions for SEO

The difference between position 1 and 2 can come down to CTR, and CTR is controlled by your page titles and meta descriptions.

How To Create an Ecommerce Content Strategy for SEO

A practical walkthrough of every content type you should be creating for an ecommerce site — from category pages to scholarship resources — with real…

It's Not About Ranking In Position 1 — The Monopoly Strategy

It's not only about ranking in position 1. To compete today, you need to own more real estate on the SERPs. Here's the Monopoly Strategy for dominating your…

11 Reports To Analyze When Redesigning Your Website

Discover 11 key reports for optimizing website performance — boost efficiency with data-driven insights for a successful digital marketing strategy.

Salesforce Commerce Cloud SEO Issues & Solutions

Commerce Cloud (formerly DemandWare) has unique SEO challenges. Here are the most common issues we've encountered across dozens of client implementations…

UX: The New SEO Ranking Factor

When you've exhausted all traditional SEO options but still can't move past a certain position — chances are it's poor user experience holding you back.

How to Implement Hreflang

If your website is targeting multiple languages or locations, hreflang tags are an integral part of your technical SEO success.

Understanding TF*IDF and Its Role in SEO

TF*IDF is the mathematical backbone of how search engines score relevance. Here's what it is, how it works, and how understanding it can dramatically…