AI
How AI is changing search, marketing operations and the work of marketing teams — practical applications and what to watch.
How to Use Google Preferred Sources to Strengthen AI Search Visibility
Google Preferred Sources lets users choose trusted websites in Search. Learn why ecommerce brands should test this as an emerging AI Search visibility…
AI Traffic Has Peaked. It’s Also The Wrong Thing To Measure.
LLM usage is rising, but referral traffic remains low. Here’s why AI search isn’t a traffic channel—and what marketers should measure instead.
Digital Shelf Optimization: Why it’s the Most Important Skill in Ecommerce Right Now
Digital Shelf Optimization in an agentic world means making your products not just visible, but agent-eligible, agent-understandable, agent-preferred, and…
ChatGPT Becomes a Shopping Channel: What Marketers Need to Know
OpenAI just made ChatGPT a shopping platform. Learn how Etsy and soon Shopify sellers can prepare for AI-driven in-chat purchases and high-intent discovery.
The New Glossary of AI & SEO: The Language of AI-Powered SERP
Get a better understanding of AI search terminology around LLMs, AEO, and more in this glossary for marketers.
Alert: Malware Incidents Affecting WordPress Sites
WordPress sites have been experiencing Malware attacks. Find out what to look for on your own site and what to do to protect yourself.