Analytics
Google Analytics 4, attribution, tracking, consent and reporting — making marketing data trustworthy and useful.
Why Your GA4 Attribution Model Is Lying to You (And How to Fix It)
GA4's data-driven attribution sounds sophisticated. Here's why it's misleading most marketing teams — and what to do about it.
Unlock the Power of Your Data with Our Exclusive Microsoft Clarity GTM Template
Download Intrepid's free Microsoft Clarity GTM Custom Tag Template—track user interactions, e-commerce events, form submissions, and more without wrestling…
Unlocking Paid Media Insights with Microsoft Clarity
Microsoft Clarity is a game-changer for paid media analysis. From landing page comparisons and UTM tracking to smart events and conversion maps — here's how…
How Microsoft Clarity Can Improve Website Analytics Coverage
Microsoft Clarity gives you blanket coverage of user behavior that GA4 alone can't provide. Here's how heatmaps, session recordings, and Copilot insights…
GA4 — 2023's Top 5 Improvements & Top 5 Duds
Since January, Google has rolled out 44 GA4 updates. Here's a rundown of the Top 5 improvements and Top 5 duds from the 2023 Google Analytics 'What's New' list.
Real-Time Campaign Tracking: Overcoming GA4's Traffic Challenges
GA4's data lag is killing your ability to make real-time campaign decisions. Here's how to use BigQuery and Looker Studio to see exactly what's happening…
11 Reports To Analyze When Redesigning Your Website
Discover 11 key reports for optimizing website performance — boost efficiency with data-driven insights for a successful digital marketing strategy.