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Blog topic

Strategy

Marketing strategy, planning and leadership: how growth teams decide where to invest, measure what matters and adapt to a changing market.

9 articles

Meet Remus: How Intrepid Rebuilt Agency Operations for the AI Era

Intrepid's Agency OS isn't a chatbot bolted onto your account. It's a reimagined operating system — built on years of human expertise and powered by AI that…

March 2026 · 6 min read

Haunting the Competition: How to Build a Scary-Good, Full-Funnel Holiday Campaign (That Actually Converts)

A survival guide for holiday marketing — from awareness to loyalty. Every stage of the funnel mapped out with tactics that convert without burning budget.

October 2025 · 6 min read

How AI is Reshaping Attribution and What Smart Agencies Are Doing Differently

AI attribution is replacing guesswork with precision. Learn how machine learning models are transforming how agencies allocate spend, optimize creative, and…

October 2025 · 4 min read

Understanding Marketing Efficiency Ratio (MER): The Key to Smarter Marketing

MER is your marketing team's GPA — it shows how effectively your overall marketing efforts are driving revenue.

May 2024 · 5 min read

The (Rick) Role of Customer Experience in Ecommerce Success

Never gonna give you up on CX. Josh Silverbauer breaks down how Rick Astley's famous chorus maps to the six pillars of ecommerce customer experience.

March 2024 · 5 min read

Intrepid Digital's Outlook on AI: Shaping the Digital Marketing Landscape

Intrepid's strategic position on AI and how we're integrating automation, precision, and personalization to revolutionize the digital marketing landscape today.

February 2024 · 4 min read

Look What You Made Me Do: Lessons D2C Brands Can Learn from Taylor Swift

Taylor Swift has mastered D2C marketing. Here's how direct-to-consumer brands can apply her community-building playbook to build loyal, passionate customers.

January 2024 · 5 min read

The Resurgence of Contextual Advertising

Privacy regulations and the death of third-party cookies are reshaping digital advertising. Contextual advertising is making a powerful comeback — and it's…

September 2023 · 4 min read

Step by Step Guide to an Advanced User Experience (UX) Audit

UX audits remove conjecture by identifying what works, what doesn't, and what's missing on your digital properties.

March 2019 · 6 min read