Performance Marketing
Paid search, paid social and performance media: campaign strategy, measurement and efficiency across channels.
Business Outcomes Vs. Business Outputs: Why Your SEM Agency Needs to Speak Both Languages
Is your paid media agency reporting campaign outputs like CPC and CTR, or business outcomes like revenue and CAC?
8 Strategies to Drive Conversions on Paid Landing Pages
Struggling with ad traffic that doesn’t convert? Learn proven landing page optimization strategies that can double or triple conversions without extra ad spend.
How Google’s New AI Shopping Platform Affects Your Campaigns (2025 Update)
Google has just launched a significant update to its Shopping experience—and it may require even more vigilance and transparency from retailers to stay…
Maximize Your Local Service Ad Performance
LSAs are an effective part of the advertising strategy for local businesses, but competition is fierce. Maximize your local service ad performance with…
Paid Media: Should you Hire In-House or Outsource to an Agency?
Discover the pros and cons of an in-house paid media marketing team versus outsourcing to an agency, then explore what a hybrid option would look like.