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Insights Intrepid Digital

What we're
thinking about.

Ideas from the team at Intrepid — on marketing, media, and what's coming next.

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CMS Migration & Why WordPress Remains the Safest Long-term Choice

Considering migrating to a new CMS? Find out why we recommend WordPress to clients as the most practical CMS choice in most cases.

Julien Perreard · Jan 2026

How to Build Your 2026 Content Strategy

Build your 2026 content strategy with these 8 tactics to stay visible, credible, and influential. Adapt to AI-driven discovery and search-everywhere behavior.

Daria Tokareva · Dec 2025

What's Happening to Search? How Google and Instagram Just Rewrote the Playbook

The rules of search changed again. Here's what the latest shifts mean for your organic strategy in 2025.

Chloe Drake · Dec 2025

Nova, Volume 5: AI-Commerce, Ad-tech Turbulence & The Holiday Push

The latest from Intrepid — AI in commerce, ad tech shifts, and what to watch heading into the holiday season.

Michelle Marshall · Dec 2025

Holiday Shopping Has Changed. Has Your Strategy?

Consumer behavior shifted dramatically post-pandemic. Your BFCM playbook needs to catch up.

Michelle Marshall · Nov 2025

Intrepid at Amplitude's Marketing Summit

Our team at Amplitude's Marketing Summit — key takeaways on analytics, attribution, and where marketing measurement is heading.

Neil Bar-or · Nov 2025

Nova, Volume 4

The latest from Intrepid — what we're reading, thinking about, and watching across marketing, AI, and the industry.

Michelle Marshall · Nov 2025

Why AI Overviews Are Stealing Traffic

Google's AI Overviews are reshaping organic search. Here's what the data shows and what you need to do about it.

Michelle Marshall · Nov 2025

Nova, Volume 3

The latest from Intrepid — what we're reading, watching, and thinking about across marketing, AI, and the industry.

Michelle Marshall · Nov 2025

How to Create an Effective AI Prompt

Most people use AI wrong. Here's a practical framework for writing prompts that actually get you useful outputs.

Intrepid Team · Nov 2025

ChatGPT Becomes a Shopping Channel: What Marketers Need to Know

OpenAI just made ChatGPT a shopping platform. Learn how Etsy and soon Shopify sellers can prepare for AI-driven in-chat purchases and high-intent discovery.

Mags Sikora · Oct 2025

The New Search is Here: How Conversational & Generative AI Search Are Redefining Visibility

Conversational and generative AI search aren't just shifting rankings—they're redefining the entire discovery experience. Learn how to earn visibility in the new search landscape.

Chloe Drake · October 2025