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Insights Intrepid Digital

What we're
thinking about.

Ideas from the team at Intrepid — on marketing, media, and what's coming next.

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Nova, Volume 2

Intrepid's monthly digest — the signals, shifts, and stories shaping digital marketing right now.

Michelle Marshall · Oct 2025

Nova, Volume 1: AI, Attribution, & The Next Wave of Ad Automation

Intrepid's debut weekly report covers Google Ads API v22, expanded attribution, GA4 consent diagnostics, and the surge of AI creative automation.

Michelle Marshall · Oct 2025

Haunting the Competition: How to Build a Full-Funnel Holiday Campaign That Actually Converts

Your survival guide for holiday marketing — from awareness to loyalty — with every funnel stage mapped to tactics that convert.

Michelle Marshall · Oct 2025

How to Host a High-Impact Team Summit (from a Fully Remote Agency That Cracked the Code)

Intrepid took its 20-person remote team to Skytop Lodge for 48 hours of strategy and connection. Here's the full playbook.

Shelby Allen · Oct 2025

How We Use AI to Make Work (and Life) a Little Easier

Intrepid's Senior Digital Marketing & Client Strategy Leader shares the real AI workflows she uses every day — from smarter client communication to automating the boring stuff.

Jenna Hnilo · Oct 2025

How AI is Reshaping Attribution and What Smart Agencies Are Doing Differently

AI attribution is replacing guesswork with precision. Learn how machine learning models are transforming how agencies allocate spend and forecast growth.

Michelle Marshall · Oct 2025

8 Strategies to Drive Conversions on Paid Landing Pages

Struggling with ad traffic that doesn’t convert? Learn proven landing page optimization strategies that can double or triple conversions without extra ad spend.

Katie Bradley · Sep 2025

AI Search Optimization: A Technical SEO Checklist

Make your site AI-search ready. Discover 14 technical SEO tips to improve visibility in Google, ChatGPT, Perplexity, and other AI-driven platforms.

Daria Tokareva · Aug 2025

The New Glossary of AI & SEO: The Language of AI-Powered SERP

Get a better understanding of AI search terminology around LLMs, AEO, and more in this glossary for marketers.

Intrepid Team · Jun 2025

AI is Changing SEO—Here’s How to Adapt

How is AI changing SEO in 2025? Read Intrepid’s AI marketing guide that delves into how we got here, what to measure, and how to adapt your strategies.

Michelle Sanchez · Jun 2025

How Google’s New AI Shopping Platform Affects Your Campaigns (2025 Update)

Google has just launched a significant update to its Shopping experience—and it may require even more vigilance and transparency from retailers to stay…

Neil Bar-or · May 2025

How to Create a Winning SEO Lead Generation Strategy

Boost traffic and convert leads in 2025 with expert SEO tactics, AI tools, voice search, and CRO strategies tailored to today’s search behaviors.

Michael Sebastian · May 2025