Ideas from the team at Intrepid — on marketing, media, and what's coming next.
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Get to know Google's E-E-A-T principles—Expertise, Experience, Authoritativeness, Trustworthiness—and how they impact your site's SEO and credibility.
Microsoft Clarity goes far beyond heatmaps — it's a full-funnel paid media analysis tool. Here's how to use it for landing pages, UTMs, smart events, and conversion mapping.
Our job at Intrepid is to make content easier to consume, so we’re sharing our five favorite tricks to improve your own writing for marketing.
Learn about the new Google AI Overviews, find out how it all works, and discover what it means for the future of search results.
Global Companies need marketing tactics built for scale and multiple locales. Find insights to pain points, KPIs, and what to expect from a global digital…
Should you block your site from Google’s AI Overviews? Find out the ramifications and get advice from SEO experts.
Get tips for what teams should avoid as the time for migration approaches. Then use our Migration Risk Assessment to calculate traffic loss risks—for a…
Read this comprehensive Website Migration Guide & protect your traffic by learning how to avoid the common problems our team sees over and over.
MER is your marketing team's GPA. Learn how to calculate it, what it tells you, and how to use it to make smarter budget decisions across every channel.
Discover the art and science of Conversion Rate Optimization (CRO) and learn how to leverage empathy and data analytics to drive your strategy forward.
Discover the pros and cons of an in-house paid media marketing team versus outsourcing to an agency, then explore what a hybrid option would look like.
Never gonna give you up on CX. Rick Astley's infamous chorus maps perfectly to the six pillars of ecommerce customer experience. Seriously.