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Insights Intrepid Digital

What we're
thinking about.

Ideas from the team at Intrepid — on marketing, media, and what's coming next.

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How Microsoft Clarity Can Improve Website Analytics Coverage

GA4 only captures the events you configure. Microsoft Clarity fills in the blanks — every click, dead click, and rage click — without a single additional event snippet.

Amanda Enstad · Feb 2024

Intrepid Digital's Outlook on AI: Shaping the Digital Marketing Landscape

Intrepid's strategic position on AI and how we're integrating automation, precision, and personalization to revolutionize digital marketing today.

Michelle Marshall · February 2024

The Art of Data Joining: A Guide to Discovering SEO Insights

Learn how data joining can unearth valuable insights that reveal better SEO opportunities and view a step-by-step workflow example.

Michelle Sanchez · Jan 2024

Look What You Made Me Do: Lessons D2C Brands Can Learn from Taylor Swift

Taylor Swift has mastered community-building at scale. Here's how D2C brands can steal her playbook and forge the same kind of loyalty with their customers.

Neil Bar-or · Jan 2024

Secrets of Ecommerce Growth

After the pandemic boom, eCommerce growth has stalled. Here's how top brands are using CRO, UGC, website optimization, and behavioral science to drive conversions in 2024.

JP Garbaccio · January 2024

Data Visualization: The Secrets of Creating Tables

Learn how to use tables for clearer data visualization so you can connect with your audience and tell the story of your data in a compelling, memorable way.

Michelle Sanchez · Dec 2023

GA4 — 2023's Top 5 Improvements & Top 5 Duds

Google rolled out 44 GA4 updates this year. Here's the definitive breakdown of what actually moved the needle and what missed the mark entirely.

Josh Silverbauer · Dec 2023

How to Optimize PDFs for SEO

Use these tips to optimize your PDFs for SEO. Make it easier for search engines to read, index, and rank your PDFs for Google SERPs.

Molly Rice · Nov 2023

Real-Time Campaign Tracking: Overcoming GA4's Traffic Challenges

GA4's 48-hour data lag is killing real-time decisions. Here's how to bypass it with BigQuery and Looker Studio to see what's happening on your site right now.

Josh Silverbauer · Nov 2023

The Intrepid Glossary of Advanced SEO Terms

Unlock the secrets of advanced SEO with our comprehensive glossary, demystifying key terms to boost your site's rankings effectively.

Cody Gault · Oct 2023

The Resurgence of Contextual Advertising

Privacy regulations and cookie deprecation are reshaping digital advertising. Contextual advertising is back — and with AI, it's smarter and more precise than ever before.

Michelle Marshall · September 2023

How We Achieved a 100% Website Performance Score—and How You Can, Too

Learn how to improve your website performance, speed, and reliability with this guide to optimizations of core web vitals using PageSpeed Insights.

Florian Potier · Jul 2023