SEO
Technical SEO, content strategy for organic search, AI Overviews and generative engines, and the data behind rankings — from the Intrepid Digital team.
From Audio to Audience: Boost Your Podcast Pages with SEO Best Practices
Use SEO and content strategies to optimize individual podcast pages for strong organic search performance.
How to Solve Soft 404s Without Losing Your Mind (or Traffic)
We recently faced an unusual case of dozens of incorrect soft 404s on a client’s Shopify site. Find out how we fixed the issue and what you can try if…
Why SEO and Web Development Teams Should Work Closely Together
Combine your web development and SEO services in one team or agency for faster execution, better communication, and a unified approach that improves search…
The Importance of Striking-Distance Keywords
Find out what striking-distance keywords are and why they’re a key part of your SEO strategy. Learn how to optimize for these keywords to improve rankings.
E-E-A-T: What Is It & Why Does It Matter for SEO?
Get to know Google's E-E-A-T principles—Expertise, Experience, Authoritativeness, Trustworthiness—and how they impact your site's SEO and credibility.
The Power of SEO in Global Digital Marketing
Global Companies need marketing tactics built for scale and multiple locales. Find insights to pain points, KPIs, and what to expect from a global digital…
What Do AI Overviews Mean for Search Results?
Learn about the new Google AI Overviews, find out how it all works, and discover what it means for the future of search results.
Google’s AI Overviews: How To Remove Your Content (and Should You?)
Should you block your site from Google’s AI Overviews? Find out the ramifications and get advice from SEO experts.
How a Team Should Prepare for a Website Migration
Get tips for what teams should avoid as the time for migration approaches. Then use our Migration Risk Assessment to calculate traffic loss risks—for a…
Avoid These 12 Common Pitfalls of Website Migrations
Read this comprehensive Website Migration Guide & protect your traffic by learning how to avoid the common problems our team sees over and over.
Secrets of Ecommerce Growth
eCommerce growth has slowed after its pandemic peak. Here's how top brands are using CRO, UGC, website optimization, and behavioral science to reverse the…
How to Optimize PDFs for SEO
Use these tips to optimize your PDFs for SEO. Make it easier for search engines to read, index, and rank your PDFs for Google SERPs.