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Insights Intrepid Digital

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thinking about.

Ideas from the team at Intrepid — on marketing, media, and what's coming next.

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SEO in Difficult Times

Cutting your SEO budget may cost more in the long run than preserving it. Use these SEO best practices to know how to cut back carefully and where to dig in.

Michelle Sanchez · May 2023

ChatGPT and AI-Generated Content

LLM (large language model) AI chatbots like ChatGPT can be extremely useful to marketers. See how you should (and should not) leverage them for efficiency.

Michelle Sanchez · Apr 2023

The Risks and Benefits of ChatGPT for SEO Tasks

Intrepid's digital marketing experts explain the risks and benefits of LLM (large language modles) for SEO and content development.

Michelle Sanchez · Mar 2023

14 Common Technical SEO Mistakes, and How to Fix Them

We've run over 100 technical audits. Here are the most common technical SEO issues we encounter and which have the largest impact on organic traffic when corrected.

Nick Eubanks · March 2023

Link Building Still Works

Contrary to popular belief, links still move the needle. Here's what the data shows and a real-world look at how manufactured links operate in the wild.

Nick Eubanks · August 2022

How to Convince Your Executives The Value of SEO

Your C-Suite is open to investing — but first you need to prove the channel worthy of their money. Here's how to pitch the CEO, CMO, and CFO on SEO.

Nick Eubanks · Jul 2021

SEO Case Study: 313% More Organic Traffic with REAL Examples

A deep-dive across 3 websites in 3 niches—ecommerce, B2B lead gen, and hospitality—with real strategies, real numbers, and zero fluff.

Nick Eubanks · Dec 2020

How To Conduct a Content Audit For SEO

Learn how to identify what to remove, optimize, rewrite, or combine — and make data-driven decisions that dramatically improve your SEO performance.

Matt Schickling · Aug 2019

How to Test Page Titles and Meta Descriptions for SEO

A step-by-step framework for running controlled A/B tests on your title tags and meta descriptions at scale using Google Search Console.

Nick Eubanks · Apr 2019

How To Create an Ecommerce Content Strategy for SEO

Every content type you should be building for an ecommerce site — from category pages to scholarship resources — with real examples of what's working.

Nick Eubanks · Mar 2019

Step by Step Guide to an Advanced User Experience (UX) Audit

Intrepid's 10-step UX audit process for identifying what's killing conversions — and fixing the right things first.

David Martin · Mar 2019

It's Not About Ranking In Position 1 — The Monopoly Strategy

Owning position 1 isn't enough. Here's how to dominate the entire SERP and multiply your organic traffic exponentially.

Nick Eubanks · Feb 2019